What a whirlwind week it has been! For quite some time in my “spare time” I’ve been noodling away at very yummy Sweet Revenge® branded lifestyle products. The process has been pure joy. I’ve been concocting, daydreaming, researching and planning. And FINALLY I’ve gotten around to the doing :)! From the earliest days in my 2007 business plan and for the last 6 years, I have believed hand-on-heart that the deliciousness inherent in the brand could be expressed in all kinds of fragrant & stylish ways beyond the outrageous food & dessert we make at my restaurant & wine bar Sweet Revenge®.
We’ve been selling Sweet Revenge® perfume, apparel and some gorgeous cards with the bird on them for years, so I’m familiar with the build it and they will come philosophy of Field of Dreams. However in the real world, possibly unlike American baseball (or presently FIFA world cup :)), you can’t just build something and expect it will go and grow on its own. You’ve gotta nurture it and give it love, resources, time and attention and focus. My day-to-day reality as an entrepreneur is that there’s a lot of moving parts that take a hunk of that time, love and focus, and it’s just not possible to do it all at the same time.
When facing a deadline, super powers activate. Time compresses & magic happens. I stared down an intellectual property deadline, knowing I needed to get out of my own way and get ‘er done. Missing the deadline costs money for the lawyers to file extensions with the USPTO. Been there done that. No need to repeat feeling crummy for not being on my a-game in managing my time and limited resources. Its an interesting coincidence that I got over the finish line this week and July 4th is tomorrow. What a perfect pairing: sparklers in the sky and all the giddy good feelings of bringing these magical beauties to life.
I took inspiration from our cupcake flavors and as a staunch proponent of quality, I used gorgeous raw ingredients like coconut oil, shea butter, aloe vera, Japanese peppermint essential oil and vitamin E among many others. Here’s just a few of the items I’ve been making. They’re on the website www.SweetRevengeShop.com. By next week, Fleur de Sel (salted caramel) and Dirty (dark chocolate truffle) candles and Pure Peppermint lip balm will be available. YUM!
Cheers to fireworks and magic in your life. Happy 4th of July!