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Saturday, December 5, 2015 8a-10a

Fee Includes Pastries & Coffee

Sweet Revenge Chocolate Chip CookiesSweet RevengeDo you dream about owning a charming bakeshop or cafe? Do you love making (or eating!!) beautiful cakes, pies or pastries? Marlo is a straight shooter and doesn’t sugarcoat about the process of opening a small business. She offers actionable tips and advice on the critical components for opening a cafe / bakery. Through her comprehensive framework, you’ll leave class knowing what to expect and how best to plan for the journey ahead.

Bring your delicious dream to life!

Topics Include:

  • Business Planning 101 – the importance of the plan; resources, template, business model options
  • Finding your perfect space
  • Financing options
  • Working with Architects, General Contractors, Landlords, Brokers, & Expeditors
  • Dept of Health & Dept of Buildings
  • Space Layout/Planning
  • Equipment Sourcing
  • Menu Planning
  • Staffing and hours of operations
  • Vendor Management
  • Key Team Considerations – your role + bookkeeper + accountant + lawyer
  • The Importance of Trademarks
  • Branding (experience on-premise, menus/biz cards, packaging & other collateral, website)
  • Marketing & PR (social media, editorial, traditional,┬ácoupons & Groupons)
  • Running the Business – Recruiting, Training, Checklists & Procedures, Your presence

$199 (2 hour class)

Refunds are NOT issued. Re-schedulings are NOT accommodated.

Saturday, December 5, 2015 8a-10a

Fee Includes Pastries & Coffee