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RIP Dinner Menu at Sweet Revenge® - Marlo Scott Productions

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IMG_0722With heavy heart I bid adieu to our truly delicious Dinner & Be Merry menu at my restaurant & wine bar Sweet Revenge®. After plowing a mega investment into it for the last 8 months, I analyzed the numbers to see if they backed up my hubby’s big picture observations & rainman-like number crunching talent. Indeed the data showed, at best case, it was a break-even proposition.

The Dinner & Be Merry menu for me was a source of pride. I loved it. I was enamored with its presentation, the wine & beer pairings, the quality of the ingredients, and I knew intimately the amount of hard work behind the scenes in its development. Unfortunately it wasn’t meant to be. I have a litany of reasons why dinner was not successful.

I had to suck it up, put my pride aside and take the emotion out of the decision process. We 86’d dinner last Friday. Our yummola Small Plates & Be Merry menu is available every day 3-10p which our fabulous bartenders plate at night. The menu items are prepared ahead of time by our chefs during the day. This is a much better use of resources on many levels.

Being freed up from dinner allows me, my hubs G and our staff to focus on the next adventure. I’m sure will be delicious. Glass half full.

To quote one of my fave lines from Semi Sonic’s ‘Closing Time’: ” Every new beginning comes from some other beginning’s end.”



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